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Social media usage in the United Arab Emirates - statistics & facts

People now have more reasons to be connected online more than ever. With a young, tech-savvy population, the mobile internet penetration in the United Arab Emirates was forecasted to reach 96 percent by 2025. Reduced smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The rise in social media usage can be attributed to the availability of high-speed internet at low prices, with the average mobile internet connection speed exceeding 86 Mbps.

Social media platforms in the UAE

YouTube has evolved to more of a social media platform, rather than a streaming service like Netflix. YouTube users can interact on videos, make community posts, and create user-generated content. However, Facebook is expected to remain a strong platform for many years to come. It was the second most used social media platform in the country. Several popular brands use their Facebook profiles to reach out to fans and provide them with unique offers and messages. Nonetheless, Facebook still faces fierce competition from Instagram, which attracts the younger age groups, especially teenagers. TikTok has also gained huge popularity among younger generations.

Social media: beyond staying connected

Social media has grown into more than just platforms for people to connect online, it is integrated more than ever into users’ daily lives. In the UAE, the majority of respondents reported that their main online activity was watching videos. Users are accessing social media as their primary news source and as a search engine. Another development that has emerged is social commerce, in which consumers can browse and purchase items via their social media accounts. Even if the purchase is not executed via the social media account, brands are well aware of the importance of social media advertising. In the UAE, the the share of Meta ad audience was highest among males aged between 25 and 34. Nowadays, many businesses prioritize their social media presence to engage with consumers and promote products, and procuring influencers to market products is becoming more and more essential for businesses marketing strategies.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 12, 2024

Key insights

Active social network penetration in UAE as of April 2024
115%
Penetration rate of smartphones in UAE
77.15%
Number of social media users in UAE by 2025
9.83m
Get more insights

Editor’s Picks Current statistics on this topic

Number of social network users in the United Arab Emirates in 2021, by platform (in millions)

Social Media & User-Generated Content

Number of social network users UAE 2021, by platform

Distribution of device usage in the United Arab Emirates in January 2021, by device type

Consumer Electronics

Distribution of device usage UAE 2021, by type

Share of social network users in the United Arab Emirates in 2022, by platform

Social Media & User-Generated Content

Share of social network users UAE 2022, by platform

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Overview

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Instagram

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Smartphone market in the Middle East and North Africa
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Digital market in the United Arab Emirates
Telecommunication industry in the United Arab Emirates
Telecommunication industry in the United Arab Emirates
Mobile internet usage in MENA
Mobile internet usage in MENA

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