Adriana Sas
Research expert covering the Polish market
Detailed statistics
Number of stores in Poland 2008-2023
Detailed statistics
Number of registered e-commerce stores in Poland 2013-2023
Detailed statistics
E-commerce revenue in Poland 2017-2029
Value of e-commerce market in Poland 2014-2025
Value of e-commerce market in Poland from 2014 to 2022 with a forecast until 2025 (in billion zloty)
Number of registered e-commerce stores in Poland 2013-2023
Number of registered e-commerce stores in Poland from 2013 to 2023 (in 1,000s)
Leading marketplaces in Poland 2019-2021
Most popular marketplaces in Poland from 2019 to 2021
Top online stores in Poland 2023
Top online stores in Poland in 2023, by e-commerce net sales (in million U.S. dollars)
Ranking of product types bought in Poland 2021
Most popular products purchased online in Poland in 2021, by number of consumers (in millions)
Cross-border e-commerce usage in Poland 2015-2023
Rate of cross-border e-commerce usage in Poland from 2015 to 2023
Most popular products bought online while cross-border shopping in Poland 2022
Most popular products bought online while cross-border shopping in Poland in 2022
Share of online shoppers in Poland 2015-2023
Share of online shoppers ordering or purchasing goods or services in Poland from 2015 to 2023
Age distribution of online shoppers in Poland 2015-2023
Share of online shoppers in Poland from 2015 to 2023, by age group
Online shopping in Poland 2015-2023, by gender
Share of online shoppers in Poland from 2015 to 2023, by gender
Reason for which consumers bought with mobile devices Poland 2019-2022
Why do you make purchases with a mobile device?
Purchases made with mobile devices in Poland 2022-2023
Share of consumers using a mobile device such as a smartphone or tablet to shop in Poland from 2022 to 2023
Purchases made with mobile devices in Poland 2022, by category
Category of products purchased by customers using mobile devices in Poland in 2022
Shopping activities done on mobile devices in Poland 2021-2022
Shopping activities most often performed on a mobile devices in Poland from 2021 to 2022
Types of mobile apps used by online shoppers in Poland 2022
Types of mobile apps used by online shoppers in Poland in 2022
Apps and store websites used when shopping on mobile devices in Poland 2022
Use of apps and store websites when shopping via mobile devices in Poland in 2022
Most common problems when shopping online via a mobile device in Poland 2022-2023
Most common problems when shopping online via a mobile device in Poland from 2022 to 2023
Consumer requirements for a brand or store's mobile app or website in Poland 2022
Consumer requirements for a brand or store's mobile app or website in Poland in 2022
Type of re-commerce services used in Poland 2022
Type of planned re-commerce services used by people in Poland in 2022
Consumer's view of re-commerce in Poland 2022
Consumer's view of re-commerce in Poland in 2022
Circumstances that encourage Poles to use of re-commerce 2022
Type of circumstances that encourage the use of re-commerce in Poland in 2022
Leading social media on which Poles buy products 2022-2023
Most popular social media on which consumers purchase products in Poland from 2022 to 2023
Most popular products purchased live on social media in Poland 2022
Most popular products purchased live on social media in Poland in 2022
Penetration of social commerce and live commerce in Poland 2022
Penetration of social commerce and live commerce in Poland in 2022
Share of people who made purchases through social media in Poland 2023
Share of people who made purchases through social media in Poland in 2023
Devices used for online shopping in Poland 2023
Devices used for online shopping in Poland in 2023
Share of business customers shopping online in Poland 2022
Share of business customers shopping online in Poland in 2022
B2B companies that export B2B e-commerce in Poland 2022
Share of companies exporting online B2B e-commerce in Poland in 2022
Share of B2B e-commerce sales in the total sales of companies in Poland 2022
Share of B2B e-commerce sales in the total sales of companies in Poland in 2022
B2B e-commerce sales companies in Poland 2022, by sector
Share of B2B e-commerce sales companies in Poland in 2022, by sector
B2B e-commerce sales companies in Poland 2022, by revenue
Share of B2B e-commerce sales companies in Poland in 2022, by revenue
Share of B2B e-commerce companies with an online store in Poland 2022
Do you have an online store (B2B e-commerce)?
Reasons for introducing B2B e-commerce in companies in Poland 2022
Reasons for introducing B2B e-commerce in companies in Poland in 2022
Threats of B2B e-commerce in companies in Poland 2022
Threats of B2B e-commerce in companies in Poland in 2022
Most popular online shops by number of users in Poland 2022-2023
Most popular online shops in Poland from 2022 to 2023, by number of real users (in millions)
Most popular online shops by reach in Poland 2022-2023
Most popular online shops in Poland from 2022 to 2023, by reach of internet audience
Best online shops in Poland 2023, by the highest rate
Ranking of the highest rated online stores in Poland in 2023
Highest rated online stores for children's goods in Poland 2023
Ranking of the highest rated online stores with kids' goods in Poland in 2023
Best online grocery stores in Poland 2023, by the highest rate
Ranking of the highest rated online stores for groceries in Poland in 2023
Best online stores for sports goods in Poland 2023, by the highest rate
Ranking of the highest rated online stores with sporting goods in Poland in 2023
Best online book and multimedia shops in Poland 2023, by the highest rate
Ranking of the highest rated online book and multimedia stores in Poland in 2023
Most popular online stores in Poland 2021-2023, by brand awareness
Leading online stores ranked by brand awareness in Poland from 2021 to 2023
Most popular online clothing stores in Poland 2021-2023, by brand awareness
Leading online fashion stores ranked by brand awareness in Poland from 2021 to 2023
Most popular online grocery stores in Poland 2021-2023, by brand awareness
Leading online grocery stores ranked by brand awareness in Poland from 2021 to 2023
Most popular online drugstores in Poland 2021-2023, by brand awareness
Leading online drugstores ranked by brand awareness in Poland from 2021 to 2023
Most popular online pharmacies in Poland 2021-2023, by brand awareness
Leading online pharmacies ranked by brand awareness in Poland from 2021 to 2023
Most popular online home appliance stores in Poland 2021-2023, by brand awareness
Leading online home appliance stores ranked by brand awareness in Poland from 2021 to 2023
Most popular online home improvement stores in Poland 2021-2023, by brand awareness
Leading online home improvement stores by brand awareness in Poland from 2021 to 2023
Number of active buyers on Allegro in Poland 2017-2023
Number of active buyers on Allegro in Poland from 2017 to 2023 (in millions)
Allegro adjusted EBITDA in Poland 2017-2023
Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of Allegro in Poland from 2017 to 2023 (in million zloty)
Income statement of Allegro in Poland 2020-2023
Income statement of Allegro in Poland from 2020 to 2023 (in million zloty)
Revenues of Allegro in Poland 2017-2023, by revenue type
Revenues of Allegro in Poland from 2017 to 2023, by type of revenues (in million zloty)
Net revenues of Allegro in Poland 2017-2023
Net revenues of Allegro in Poland from 2017 to 2023 (in million zloty)
Allegro among popular e-commerce platforms in the world in Poland 2021, by visits
Polish online retailer Allegro among most popular e-commerce platforms in the world in 2021 (in millions of visits per month)
Main reasons for shopping online in Poland 2022-2023
What motivates you to shop online?
Factors in choosing online store for shopping in Poland in 2022, by gender
What influences your choice of an internet store?
Places for consumers to start shopping online in Poland 2020-2022
Most popular places for consumers to start shopping online in Poland from 2020 to 2022
Categories most often used for online shopping in Poland 2019-2022
Most popular purchasing categories used for online shopping in Poland from 2019 to 2022
Most popular product categories researched online bought offline in Poland 2021-2023
Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2021 to 2023
Most popular product categories researched offline bought online in Poland 2021-2023
Most popular product categories customers researched in physical stores but purchased online in Poland from 2021 to 2023
Most popular online shopping categories in Poland 2021-2023
Most popular products e-shoppers buy online in Poland from 2021 to 2023
Product categories bought online from abroad in Poland 2021-2023
Product categories bought online from a foreign website by consumers in Poland from 2021 to 2023
Products customers would purchase online for the first time in Poland 2021-2023
Product categories customers are most likely to buy online for the first time in Poland from 2021 to 2023
Online store payment option availability in Poland 2022
Most commonly offered online payment options for e-commerce platforms in Poland in 2022
Most popular forms of online electronic payment Poland 2022-2023
Most popular forms of electronic payment when shopping online in Poland from 2022 to 2023
Most popular e-commerce payment services in Poland 2016-2023
Most popular payment services chosen by Polish e-customers from 2016 to 2023
Most common forms of payments when purchasing on social media in Poland 2022
Most common forms of payments when purchasing on social media in Poland in 2022
Average monthly spending on online shopping in Poland 2021-2023, by product category
Average monthly spending on online shopping in Poland from 2021 to 2023, by product category (in zloty)
Average value of online purchases in Poland 2022, by category
Average value of one-time online purchases in Poland in 2022, by category
Total amount spent in consumer ecommerce categories in Poland 2021-2023
Total amount spent in consumer ecommerce categories in Poland from 2021 to 2023 (in billion U.S. dollars)
Year-on-year growth spent in ecommerce categories in Poland 2023
Year-on-year growth in total amount spent in consumer ecommerce categories in Poland in 2023
Most popular delivery methods when shopping online in Poland 2022
Most popular delivery methods when shopping online in Poland in 2022
E-commerce delivery methods used in Poland 2022-2023
Favorite delivery methods used for online shopping in Poland from 2022 to 2023
Most important factors regarding online product deliveries in Poland 2021
How do you prefer to have your product delivered when you shop online?
Most acceptable time of delivery for products bought online in Poland 2021
What is the maximum number of days it may take to have your product delivered?*
Most used online shipping provider by Polish online shoppers 2022-2023
Courier companies most often chosen when shopping online in Poland from 2022 to 2023
Product return methods preferred by online consumers in Poland 2022-2023
Preferred methods of returning products purchased online in Poland from 2022 to 2023
Revenues from domestic and international courier shipments in Poland 2017-2022
Revenues of courier shipments in domestic and international traffic in Poland from 2017 to 2022 (in million zloty)
Online retail users in Poland 2017-2029
Number of e-commerce users in Poland from 2017 to 2029 (in millions)
E-commerce revenue in Poland 2017-2029
E-commerce revenue in Poland from 2017 to 2029 (in billion U.S. dollars)
Fashion e-commerce revenue forecast in Poland 2017-2029
Fashion e-commerce revenue forecast in Poland from 2017 to 2029 (in billion U.S. dollars)
Electronics e-commerce revenue forecast in Poland 2017-2027
Electronics e-commerce revenue forecast in Poland from 2017 to 2027* (in billion U.S. dollars)
Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2027
Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2027 (in billion U.S. dollars)
Furniture e-commerce revenue forecast in Poland 2017-2027
Furniture e-commerce revenue forecast in Poland from 2017 to 2027* (in billion U.S. dollars)
Food e-commerce revenue forecast in Poland 2017-2027
Food e-commerce revenue forecast in Poland from 2017 to 2027 (in billion U.S. dollars)
Internet user penetration rate in Poland 2019-2029
Internet user penetration rate in Poland from 2019 to 2029
Popular products bought online during COVID-19 outbreak in Poland 2020
Most popular products bought through the internet during the coronavirus (COVID-19) outbreak in Poland in March 2020
YoY change in online shops due to outbreak of coronavirus in Poland 2020, by category
Growth in number of online stores due to the coronavirus (COVID-19) outbreak in Poland between January 2019 and March 2020, by category*
Growth of online orders due to outbreak of coronavirus in Poland 2020, by category
Growth in the number of orders in online stores due to the coronavirus (COVID-19) outbreak in Poland between January and March 2020, by category*
Growth of online orders due to COVID-19 outbreak in Poland 2019-2020, by category
Growth in the number of orders in online stores due to the coronavirus (COVID-19) outbreak in Poland between December 2019 and March 2020, by category
Growth in online sales of health and beauty items due to COVID-19 in Poland 2020
Growth in online sales of health and beauty products due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in online sales of books and multimedia due to COVID-19 in Poland 2020
Growth in online sales of books, newspapers, and multimedia products due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in online sales of clothes and accessories due to COVID-19 in Poland 2020
Growth in online sales of clothes and accessories due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in online sales of FMCG products due to COVID-19 in Poland 2020
Growth in online sales of fast-moving consumer goods (FMCG) due to the coronavirus (COVID-19) outbreak in Poland 2020
Growth in online sales of electronics due to outbreak of coronavirus in Poland 2020
Growth in online sales of electronics due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in online sales of household goods due to COVID-19 in Poland 2020
Growth in online sales of household goods due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in online sales of children's goods due to COVID-19 in Poland 2020
Growth in online sales of children's goods due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020
Growth in sales of hobby and leisure goods due to COVID-19 in Poland 2020
Growth in online sales of hobby and leisure products due to the coronavirus (COVID-19) outbreak in Poland from February to March 2020
Growth of online orders and transactions due to COVID-19 in Poland 2020, by category
Growth in transactions number and sales value of orders in online stores due to the coronavirus (COVID-19) outbreak in Poland from February to March 2020, by category
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