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Consumer Insights report
Attracting users from towns, rural and urban communities, YouTube is one of the leading social networks in the United States. The American social media platform is based in San Bruno, California. Almost half of its users in the U.S. don’t mind free advertising if they get free content in return, and some of their most common hobbies are music, food, and video games.
Check out more revealing insights about YouTube in the social networks market of the United States with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of YouTube users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)