Share of travel reviews on Tripadvisor deemed to be fake 2018-2023
According to a January 2024 analysis, the share of travel reviews on Tripadvisor deemed to be fake is predicted to double in 2023 compared to the previous year. As forecast, fake reviews are expected to account for an estimated 8.8 percent of all reviews on the travel website that year. This figure would represent a 267 percentage increase compared to 2018.