Most popular user-generated content types in Taiwan 2023
Rakuten Insight in Taiwan in August 2023, the most popular UGC content among respondents were product reviews or testimonials, with 72 percent of approval rate. Images and videos of products were in-demand as well, each receiving over 50 percent of responses.
Obtaining information about products was the most popular user-generated content (UGC) in Taiwan. According to a survey conducted by