Leading business strategies of SaaS companies in India 2022
In a survey conducted by the end of 2022, 62 percent of the respondents, who were CXOs of major Indian software as a service (SaaS) companies, stated that their companies top business strategies were pricing changes and modularity, existing product innovation, and up-selling and cross-selling. On the other hand, only five percent of the respondents focused on mergers and acquisitions (M&A) led growth.