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It was found that more than eight in 10 online retailers that advertised their products or services did so in search engines. Social media advertising was used by 57 percent of advertising online retailers and affiliates by a little over 11 percent.
Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023
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Other statistics that may interest you E-commerce worldwide
Overview
7
- Premium Statistic Global retail e-commerce revenue 2023, by region
- Basic Statistic E-commerce retail sales CAGR 2024-2028, by country
- Premium Statistic Global retail e-commerce sales 2014-2027
- Premium Statistic E-commerce as share of total retail sales worldwide 2021-2027
- Premium Statistic Retail e-commerce sales growth worldwide 2017-2027
- Premium Statistic Fastest-growing retail e-commerce countries 2023
- Premium Statistic Domestic and cross-border e-commerce revenue share 2023, by country
Leading players
7
- Basic Statistic Leading internet and online services companies worldwide 2023, by market cap
- Premium Statistic Revenue CAGR of selected online service company verticals 2022-2024
- Premium Statistic Leading vertical e-commerce companies worldwide 2023, by market cap
- Premium Statistic Leading online marketplaces worldwide 2023, by market cap
- Premium Statistic Value of leading e-commerce startup acquisitions 2024
- Basic Statistic Merchants where global shoppers made their latest cross-border purchase 2023
- Premium Statistic Leading global online marketplaces 2022, by GMV
Traffic and conversion
7
- Premium Statistic Leading e-commerce and shopping websites worldwide 2023, based on visit share
- Basic Statistic Leading retail websites worldwide 2022, by traffic
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Distribution of online purchases worldwide 2023, by channel
- Premium Statistic Quarterly global online shopper conversion rate 2023, by country and region
- Premium Statistic Global conversion rates in selected verticals 2023
- Premium Statistic Global online retail website visits and orders 2023, by device
Shopping behavior
5
- Premium Statistic Global online shopper per visit spend 2023, by category
- Premium Statistic Average number of products bought per e-commerce order worldwide 2024
- Premium Statistic Shopping cart abandonment rate worldwide 2022, by industry
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
Digital payment
6
- Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
- Premium Statistic Quarterly number of PayPal active accounts worldwide 2010-2024
- Premium Statistic Quarterly number of PayPal payments 2014-2024
- Premium Statistic Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD
- Premium Statistic Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
- Basic Statistic Main reasons why consumers want to use crypto for shopping 2022
Further Content: You might find this interesting as well
DataFeedWatch by Cart.com. (September 15, 2023). Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023 [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/
DataFeedWatch by Cart.com. "Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023." Chart. September 15, 2023. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/
DataFeedWatch by Cart.com. (2023). Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/
DataFeedWatch by Cart.com. "Share of Online Retailers Advertising in Selected Digital Channels Worldwide 2nd Quarter 2022 and 2nd Quarter 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/
DataFeedWatch by Cart.com, Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023 Statista, https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/ (last visited June 08, 2024)
Share of online retailers advertising in selected digital channels worldwide 2nd quarter 2022 and 2nd quarter 2023 [Graph], DataFeedWatch by Cart.com, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375215/digital-ad-channels-online-retailers/