Fashion sales revenue share in selected European countries 2023, by channel
According to data from the Statista Digital Market Outlook, almost a third (31 percent) of revenues from fashion retail sales in the United Kingdom came from digital channels. Among the European countries included in this graph, France ranked next, with online sales accounting for 29.5 percent of all apparel, footwear, and accessories revenues. Meanwhile, in Spain, this sales channel contributed to about 15 percent of revenues in this segment.