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Leading outdoor advertisers in Ireland Q1 2024, by share of voice

Published by
J. G. Navarro,
May 16, 2024
In the first quarter of 2024, alcoholic beverage company Diageo was Ireland's largest out-of-home (OOH) advertiser, with 5.7 percent of that medium's share of voice (SOV) in the European country. Fast food chain McDonald's and food and beverage holding Mondelēz International rounded the top three, with SOVs of 3.6 percent each. During the same period, roadside OOH accounted for around 53 percent of Ireland's total outdoor ad spending.

Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice

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Release date

May 2024

Region

Ireland

Survey time period

Q1 2024

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