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Duolingo paid subscribers increased by approximately 57 percent compared to the previous year, reaching 6.6 million paying users worldwide.
In 2023, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for nine percent of the total, while in-app purchases of virtual goods contributed in generating almost three percent of Duolingo's revenues for the year. In 2023, Distribution of revenue generated by Duolingo in 2023, by segment
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Statista. (February 28, 2024). Distribution of revenue generated by Duolingo in 2023, by segment [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/
Statista. "Distribution of revenue generated by Duolingo in 2023, by segment." Chart. February 28, 2024. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/
Statista. (2024). Distribution of revenue generated by Duolingo in 2023, by segment. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/
Statista. "Distribution of Revenue Generated by Duolingo in 2023, by Segment." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/
Statista, Distribution of revenue generated by Duolingo in 2023, by segment Statista, https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/ (last visited June 08, 2024)
Distribution of revenue generated by Duolingo in 2023, by segment [Graph], Statista, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1248107/share-of-duolingo-revenues-by-segment/