Italy: e-commerce use during coronavirus pandemic 2020

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According to a recent survey conducted by Ipsos on the impact of the Coronavirus pandemic on individuals' attitude and behavior, in Italy 31 percent of respondents said their frequency of purchasing goods online increased. On the other hand, nearly half of those surveyed said their frequency of e-commerce shopping did not change at all.

E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020

Characteristic	Share of respondents
More frequently	31%
Less frequently	12%
No change	44%
I rarely or never do this activity	13%

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Release date

March 2020

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Region

Italy

Survey time period

March12-15,2020

Number of respondents

1,000*

Supplementary notes

Respondents were presented this question in the following format:

"What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?

Using e-commerce to purchase products you would normally buy in-store." * Nationally representative, general adult population. The poll was conducted on a multi-country level and the total number of those surveyed in all countries was 10,000.

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