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Gen Z fashion purchases by category in the U.S. in 2023

Published by
P. Smith,
May 14, 2024

In a 2023 survey, 61 percent of Generation Z consumers in the United States said that they had purchased shoes in the past year. Almost half of respondents had purchased an accessory, such as a bag or a belt.

Fashion purchases by Gen Z in the United States in 2023, by category

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Number of respondents

246 respondents

Age group

16 to 29 years old

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which fashion items have you purchased in the last 12 months?"

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty industry in the United States
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